Media, advertising and the Internet

I recently wrote a paper that deals with how the internet is influencing the advertising industry, and I though it would be interesting to share a bit of insight and as a few questions.

The trends are obvious. Advertising industries are moving towards the WWW. It's the same story with written media, television, movies and music. The concentration of so much information in one place begs to question, what makes one stand out on the online platform? People are getting more and more creative with the ways that they are using social-media, with interactive fan pages, incentives and catchy hooks and stories. However, there is still a vast majority of the online world that is simply ignored.

I heard a neat statistic about twitter the other day. Apparently, roughly 75% of tweets and twitter users are completely ignored. This shows just how difficult it is to stand out on the internet. I recently founded my own Photography company, partly as an exercise on how to use online tools to get exposure, and what I realized is that there are two distinct trends. First, there is the meme trend, where a story is just that empathetic, that it explodes on the internet. The second is a grind of gradual pace and growth, until a critical mass is reached and you are established on the internet. The thing that is in common with both these situations, is that you need to always be active, fresh and moving. As soon as you become stagnant as a producer of content, you will lose momentum and eventually fade out.

I think that the field of media online is going to be something that is at the forefront of the coming generation, and hopefully it will provide for people to get the opportunity to be creative, and come up with new ideas to engage the target audience. I think it's an exciting time for creative computer scientists and engineers, and the true nature of creative design is slowly becoming prominent and only time will tell the direction it will take in the future.